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Executive Director of Communication

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Please see Special Instructions for more details.

Full-time employees at Southwest work 37.5 hours per week. Benefits include health insurance, annual and sick leave, tuition assistance and retirement. Salary is commensurate with colleges pay scale. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Employment is contingent upon successful completion of a background investigation and receipt of official college transcripts.

Posting Details

Posting Text

Title Executive Director - STCC
Position Title Executive Director of Communication
Department STCC-Communications and Marketing (IA)
Position Summary

Southwest Tennessee Community College is a comprehensive, multicultural, public, open—access college. Southwest began operation on July 1, 2000, through legislation that consolidated Shelby State Community College and State Technical Institute at Memphis. Southwest has 6 campuses/centers from which it offers over 100 programs and over 20 technical certificate programs. We foster student success, transform lives, and increase the educational level of a diverse community in Shelby and Fayette counties. Southwest is a Tennessee Board of Regents institution, accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. We invite you to become a part of the Southwest Team!

This is a full-time, fiscal year permanent position reporting to the Vice President for Institutional Effectiveness and supervises the communications and marketing team. The Executive Director of Communications, Marketing and Community Relations has primary responsibility for the design and implementation of a comprehensive, aligned marketing and communications plan to enhance public awareness of the College’s programs and services. The Executive Director is responsible for developing and managing a broad range of initiatives in marketing, advertising, and communications using a variety of mediums, e.g.; Print, Web, and Social Media. As the college’s Community Relations representative, this position is required to work successfully with representatives from various communities, organizations and neighborhoods with diverse populations and cultures; in an effort to serve the needs of Southwest Tennessee Community College. This position also serves as senior editor for the College and is responsible for the creation, design and production of College publications (print and electronic) to reach multiple audiences.

Typical Duties and Responsibilities
  • Provides vision and leadership for the development and implementation of an integrated marketing and communication plan with measurable milestones and outcomes based on sound market research to effectively position the College in the community and promote its programs and services, while continuing to reinforce its image and brand.
  • Acts as senior editor for the College coordinating publication and promotional materials from concept through delivery in both print and electronic formats including the catalog, viewbook, newsletters, brochures, CDs, videos, annual report, etc.
  • Coordinates the development and launch of an annual advertising plan effectively allocating available resources to support the overall college strategic marketing and communication plan and to support enrollment management strategies.
  • Manages the design and production of proactive communications to internal and external audiences, including prospective students, supporters, faculty and staff, and other constituencies.
  • Leads a strategic media relations program, including conceiving and developing story concepts, writing press releases, articles, and media backgrounders, pitching stories to the press, providing expert sources, responding to media requests, arranging editorial boards, placing guest opinion pieces, and monitoring media coverage and effectiveness.
  • Produces “Southwest Now,” a TV magazine show featuring faculty, staff and students involved with a variety of programs and services of the College.
  • Oversees the design/redesign of the College’s public website and the management of web content.
  • Prepares bid specifications, manages service contractors and works with other departments throughout the College to implement contracted services.
  • Supervises professional and support staff, handles personnel issues, and ensures the smooth operation of day-to-day activities of the Communications and Marketing Department.
  • Develops, administers and accounts for an annual advertising, marketing and printing budget totaling $1,250,000 per fiscal year.
  • Serves as the College spokesperson with local, regional, state and national media in the absence of the Vice President.
  • May perform other duties as assigned.
Required Qualifications
  • Bachelor’s degree in journalism, communications, public relations, marketing or related field.
  • Five (5) years of progressively, responsible experience of successful marketing at the director’s level, preferably at a higher education institution.
  • Knowledge of strategic marketing and advertising principles and practices; background in working with the media.
  • Knowledge of effective marketing strategies utilizing the College’s website.
  • Excellent communication and management skills.
  • Excellent written and verbal skills, including the ability to master complex issues and convey information clearly for varied audiences.
  • Excellent organizational skills, ability to manage multiple priorities and projects and handle deadlines and changing priorities.
  • Excellent team and consensus building skills.
  • Demonstrated ability to create and implement an effective overall strategic marketing and communication plan for a multi-site organization.
  • Significant expertise in the broad area of branding and the demonstrated ability to communicate and develop a branding concept internally and externally.
  • Demonstrated ability to create and produce effective quality publications, both in print and electronically.
  • Demonstrated ability to work with an advertising agency, maintain records and ensure that purchased services are timely delivered.
  • Demonstrated leadership and supervisory experience.
  • Demonstrated ability to manage multiple operating budgets.
  • Ability to exercise excellent human relations skills in establishing and maintaining effective working relations with students, employees and the public.
  • Ability to create and maintain production schedules.
  • Ability to manage the proof-reading process.
  • Proven ability to develop and drive new initiatives, work cross-departmentally with groups across the College, oversee projects to completion and measure results.
  • Diplomatic and professional approach to problem-solving.
  • Experience developing and implementing integrated communications strategies, and messaging through traditional and social media.
  • Excellent interpersonal communication and political acumen skills.
  • Experience working in a diverse workplace or in communicating messages to diverse populations.
  • Strong experience in speech-writing with a proven track record in communications to include executive and internal/organizational communications.
  • Strong project management and decision making skills.
  • Crisis management experience.
  • Experience in developing strong community relationships.
Preferred Qualifications
Knowledge, Skills, Abilities and Work Characteristics
  • Knowledge of strategic marketing and advertising principles and practices; background in working with the media.
  • Knowledge of effective marketing strategies utilizing the College’s website.
  • Excellent communication and management skills.
  • Excellent written and verbal skills, including the ability to master complex issues and convey information clearly for varied audiences.
  • Excellent organizational skills, ability to manage multiple priorities and projects and handle deadlines and changing priorities.
  • Excellent team and consensus building skills.
  • Demonstrated ability to create and implement an effective overall strategic marketing and communication plan for a multi-site organization.
  • Significant expertise in the broad area of branding and the demonstrated ability to communicate and develop a branding concept internally and externally.
  • Demonstrated ability to create and produce effective quality publications, both in print and electronically.
  • Demonstrated ability to work with an advertising agency, maintain records and ensure that purchased services are timely delivered.
  • Demonstrated leadership and supervisory experience.
  • Demonstrated ability to manage multiple operating budgets.
  • Ability to exercise excellent human relations skills in establishing and maintaining effective working relations with students, employees and the public.
  • Ability to create and maintain production schedules.
  • Ability to manage the proof-reading process.
  • Proven ability to develop and drive new initiatives, work cross-departmentally with groups across the College, oversee projects to completion and measure results.
  • Diplomatic and professional approach to problem-solving.
Pay Rate 77172
Posting Date 04/12/2017
Closing Date
Open until Filled Yes
Special Instructions to Applicants

Full-time employees at Southwest work 37.5 hours per week. Benefits include health insurance, annual and sick leave, tuition assistance and retirement.

Salary is commensurate with colleges pay scale.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Employment is contingent upon successful completion of a background investigation and receipt of official college transcripts.

Type of Appointment Fiscal
FLSA Status Exempt
Employment Category Administrative / Professional
Location Southwest Tennessee Community College (Memphis)
Location of Position
Posting Number 005579

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Are you currently employed at Southwest Tennessee Community College?
    • Yes
    • No
  2. * Do you have a minimum of a Bachelor's degree from an accredited institution?
    • Yes
    • No
  3. * How many years of public speaking and marketing experience do you have?
    • No experience
    • 1 to 3 years experience
    • 3 + years experience
  4. * Do you have experience in managing special projects and initiatives?
    • Yes
    • No
  5. * Describe your experience in the use of Adobe Creative Suite, branding, advertising, photography, social media and/or content management systems.

    (Open Ended Question)

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
  3. Unofficial Transcript
Optional Documents
  1. Additional Document (s)
  2. Writing Sample